Hankook survey reveals young US drivers are prioritizing vehicle maintenance and customization

The survey reveals that Gen Z and Millennials are focusing on financial preparedness for repairs and personalization

The Hankook Tire Gauge Index, a survey conducted by the global tiremaker Hankook Tire, has revealed that younger drivers, specifically Gen Z and Millennials, are indicating a shift toward prioritizing financial preparedness for vehicle maintenance and unexpected repairs, and showing a significant interest in car personalization for 2025.