Goodyear sells Dunlop brand to Sumitomo Rubber in strategic divestment

The $701 million sale includes Dunlop's trademarks in Europe, North America, Oceania; the strategic move aimed at optimizing Goodyear's portfolio and shareholder value

Goodyear Tire & Rubber has signed a definitive agreement to sell its Dunlop brand and associated trademarks and intellectual assets to Sumitomo Rubber Industries (SRI). This strategic move is part of Goodyear's "Goodyear Forward" transformation plan, aimed at optimizing its brand portfolio and enhancing shareholder value. The transaction, valued at approximately $701 million, encompasses the Dunlop brand in Europe, North America, and Oceania across various tire categories, alongside a transition fee for support during the brand transition and the purchase of Dunlop tire inventory.