Bridgeline Digital partners with aftermarket parts retailer to boost e-commerce sales

HawkSearch's AI-powered Smart Search will enhance the online shopping experience, aiming for growth in the automotive aftermarket sector

Bridgeline Digital Inc., a US-based company known for its AI-powered marketing technology, has announced that its product HawkSearch will be utilized by a prominent national aftermarket automotive truck parts retailer to enhance product discovery on its e-commerce website, according to a press release dated Aug. 29.