Holley rebrands as Holley Performance Brands to accelerate growth

Holley Performance Brands evolves from the company’s previous primary focus on classic muscle and trucks.

Holley Inc, a US-based company involved in in automotive aftermarket performance solutions, has announced the shift in its operations branding from Holley Performance Products to Holley Performance Brands, according to a press release dated March 20. The company says the change underscores its goal to expand influence and enhance presence across the high-performance automotive aftermarket sector.