US-based Driven Brands launches B2B digital marketplace for workshops

Driven Brands Holdings says with the new marketplace, called Driven Advantage, automotive repair shops will be able to spend less time on sourcing and more time serving their customers

Driven Brands Holdings Inc. an automotive services company in North America, has announced the launch of Driven Advantage, a new B2B digital marketplace powered by Mirakl Platform, according to a press release dated Dec. 13. The new B2B marketplace connects Driven Brands’ 5,000+ automotive corporate locations, shop owners, franchises, and affiliates with more than 80,000 handpicked products from third-party suppliers, the company said.