Continental plans to boost value creation via cost cuts, efficiency gains and focus on high-growth areas

Company aims to increase value creation through a balanced and resilient portfolio, with a focus on high-growth areas such as user experience and digital tire services.

German supplier Continental has outlined a strategy to increase value creation through cost reduction measures, improved efficiency and a focus on high-growth business areas. The company aims to achieve a consolidated adjusted EBIT margin of around 8-11% in the next two to three years and improve within this range, according to a press release dated Dec. 4.