What digitalization means for the automotive aftermarket

Technology and Manufacturing

We evaluate the impact of digitalization on the automotive aftermarket through its role in online parts sales, workshop equipment and service, and connectivity.

Digitalization has had a significant impact on the automotive aftermarket, including new business models, new digital services, and better access to information. The easier access to the internet has allowed consumers to make more informed decisions about vehicle repair and leverage data for predictive maintenance solutions. As for workshops, the greater internet penetration is enabling online ordering of spares and allowing vehicle diagnosis and repair through augmented reality. Aftermarket suppliers are using digital technologies to push catalogues online and try new strategies on different regions without big commercial investments.

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