Increased OEM competitiveness in the Indian aftermarket

As a result of the pandemic's massive impact on vehicle sales, continued struggles against the unorganized and spurious parts market and increasing competition from aftermarket suppliers in the country, OEMs in India are adopting new strategies to increase their competitiveness in the parts and service market.

A key takeaway from the recent ACMA Automechanika New Delhi 2024 show is that original equipment manufacturers in India are looking to target an increasing share of the aftersales business in the market. Here we examine how OEMs are executing this strategy and the future ramifications for the country’s burgeoning aftermarket.