US aftermarket retailer O’Reilly Automotive expands tie-up with tech firm Domo

Strategic Partnerships

Company to leverage Domo to meet the growing demand for data and for functions such as human resources, inventory control, marketing and merchandising

O’Reilly Automotive, US-based automotive aftermarket parts retailer has signed a five-year renewal agreement with technology company Domo and is expanding its current relationship with the company beyond store operations and loss prevention to unlock data value across its entire organization, according to a press release from Domo dated 11 May.

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