Castrol survey shows value and location top workshop customer loyalty drivers
The nationwide survey has identified the most important factors influencing customer loyalty for vehicle workshops across the UK
A nationwide survey - OnePoll research – conducted among 1,000 UK car owners - commissioned by Castrol has identified the most important factors influencing customer loyalty for vehicle workshops across the UK, according to a company press release dated 22 July. The factor mentioned more than any other – by 45% of motorists – is the perception that the work carried out represents ‘good value’. However, the research also strongly indicates that motorists aren’t simply looking to save money; only 11% say they would stay loyal to a workshop because it is the cheapest available, according to the release.